Our artificially intelligent software developed and trained by trademark professionals, empowers you to quickly select the most relevant products and services for your business and streamlines the application process. Submitting your online trademark application is a quick 5-minute process, using our streamlined 3-step process. To reduce the red-tape, our legal-tech experts created DIY Trademarks. Like most bureaucratic processes, applying for a trademark can be complex. Get it done “lightning-fast” with DIY Trademarks So you should think carefully about what you might produce or endorse in future to ensure you have the necessary trademark protection.ģ. Many successful influencers expand their product range to include promotional goods and ‘merch’. To ensure the broadest possible protection, you should be strategic and register your trademark for all the products and services you’ll use it for now and in the future.įor example, Shannon Harris has trademarked her name SHAANXO for a range of products and services such as:Ĭlass 3 - cosmetics and skincare preparationsĬlass 35 - advertising promotions and retail servicesĬlass 41 - production of webcasts and videos Apply for trademarks in all the categories you intend using If you have already established your personal name as a brand, you should hurry to protect it with a trademark registration. How to trademark a personal name or social media handle ![]() Read What makes a trademark distinctive for tips to create a powerful brand name. The top-ranking YouTube gaming personality, PewDiePie, is a good example of an influencer who chose a one-of-a-kind, made-up name for his online persona and business. Since personal names are often not unique to one individual, it may pay to choose an original name or nickname for your online persona and brand. Should you find that someone else has already registered a trademark for your personal name, the Trade Marks Act provides that you can still use your name for other goods or services, different from those for which the trademark is registered on condition that it does not deceive or create any confusion for consumers. What if my name is already registered as a trademark? ![]() Imagine, for example, if someone started selling a food range, named after TV chef Chelsea Winter, without her permission! These are generally easily dealt with, and the rules are simply intended to protect anyone, but especially well-known people, from having their names trademarked by someone else. If the person has died, consent to registration from their estate orĬonfirmation that the name is a made-up name endorsements).Ĭonsent to registration from the actual person whose name it is ![]() This is vital if you intend to sell branded merchandise or license other businesses to use your name (eg. Many influencers are also registering trademarks for their nicknames or social media handles, such as Shannon Harris, an influencer in the NZ beauty industry who has trademarked her brand SHAANXO.Īnyone who is using their personal name or a social media handle to grow a following or to build a business should prioritise trademarking their name. The personal names of many well-known Kiwis are registered as trademarks, such as Edmund Hillary, Peter Gordon, Brooke Fraser, Kate Sylvester and Kathryn Wilson, to name a few. You can legally protect your brand by registering a trademark. It helps your customers and followers to recognise your products and services in the marketplace. If you have a successful online persona or if you provide products or services under your own name, then you should make sure you have exclusive rights to use your name for those products or services by trademarking your name.Īre you a social media influencer on a channel like YouTube? Perhaps you are an artist, designer, marketing specialist or a rising start in the entertainment world? Are you an Instagram influencer, a political commentator, business coach or health guru?Ī trademark is a distinguishing sign (such as your name) that identifies your business. Without much effort, you can probably think of fashion designers, celebrities and social media influencers who use their personal names as brand names and have protected them with trademark registrations. ![]() Can you trademark a personal name? The answer is yes!
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |